Definitions of marketing metrics, technical terms, and platform-specific terminology.
Total ad spend divided by the number of conversions. Formula: CPA = Total Spend ÷ Conversions. Lower is better.
Revenue generated per dollar of ad spend. Formula: ROAS = Revenue ÷ Ad Spend. A ROAS of 4:1 means $4 revenue per $1 spent.
Percentage of impressions that resulted in a click. Formula: CTR = (Clicks ÷ Impressions) × 100.
Average cost for each click on your ad. Formula: CPC = Total Spend ÷ Clicks.
Cost per 1,000 impressions. Formula: CPM = (Total Spend ÷ Impressions) × 1,000. Used for brand awareness campaigns.
Number of times your ad was displayed to users. Each view counts as one impression, regardless of whether the user interacted.
Number of desired actions completed by users after seeing/clicking your ad. Examples: purchases, signups, form submissions.
A 0–3 scale controlling how much freedom the AI has. Level 0 = manual approval, Level 3 = fully autonomous.
A rule-based optimization strategy that works without ML. Example: "pause campaigns with ROAS < 1.5x after $100 spend."
In Bayesian A/B testing, the probability that the variant performs better than the control. ≥95% is a strong signal.
In A/B testing, the expected cost if you choose the wrong winner. Below $1.00 is considered very safe.
A statistical approach that gives probability of one variant being better, rather than frequentist p-values. Allows peeking without penalty.
India's Digital Personal Data Protection Act 2023. Requires consent management, data localization, and data principal rights.
General Data Protection Regulation (EU). Requires lawful basis for processing, data subject rights, and breach notification.
California Consumer Privacy Act / California Privacy Rights Act. Requires "Do Not Sell" option and data access rights.
A request from an individual to exercise their privacy rights (access, correction, deletion, portability).
Service Organization Control 2. An auditing framework for service providers storing customer data in the cloud. Covers security, availability, processing integrity, confidentiality, and privacy.
An authorization protocol used to connect ad platforms. Scalegrowth never stores your ad platform password — only access tokens.
Token format used for API authentication. Access tokens expire in 15 minutes; refresh tokens in 7 days.
A secret key for programmatic access to the Scalegrowth API. Prefixed with sg_live_ (production) or sg_test_ (testing).
An HTTP callback that Scalegrowth sends to your server when events occur (new lead, campaign change, AI action).
Role-Based Access Control. Users are assigned roles (Viewer, Member, Manager, Admin, Owner) that determine their permissions.
Adjusting ad bids based on time of day. Increase bids during high-conversion hours, decrease during low-conversion hours.
A targeting method where the ad platform finds users similar to your existing customers. Available on Meta and Google.
Showing ads to users who previously visited your website or engaged with your content.
A container for ads within a campaign. Controls targeting, budget, and scheduling. Called "Ad Set" on Meta and "Ad Group" on Google.