Create custom dashboards, generate reports, and understand your campaign performance.
The analytics dashboard shows four key metrics at the top: Spend, Conversions, CPA, and ROAS. Each metric includes a comparison to the previous period and a trend indicator.
Use the date range selector (Last 7 days, Last 30 days, Last 90 days) to change the analysis window. Custom date ranges are also supported.
Campaign-level metrics over time. See trends in spend, conversions, CPA, and ROAS. Filter by platform, campaign, or date range.
Side-by-side comparison of Google Ads vs Meta Ads. Understand which platform delivers better ROI for your business.
Impression → Click → Visit → Lead → Conversion drop-off analysis. Identify where potential customers are lost.
How your budget is distributed across campaigns and platforms. AI may recommend redistributing from low to high performers.
Demographics, devices, locations, and time-of-day performance. Understand who your best customers are. (Coming soon)
All AI-recommended and auto-executed optimizations with reasoning, confidence, and outcomes. (Coming soon)
Reports can be exported in three formats:
Scheduled reports can be configured to send automatically (daily, weekly, or monthly) to specified email addresses.
Every metric in Scalegrowth has a tooltip (hover over the ⓘ icon) explaining what it means, how it is calculated, and what constitutes a good benchmark. Key metrics: